Key Responsibilities:
- Develop and execute brand strategies to strengthen market presence and positioning.
- Conduct SEO audits and implement best practices for on-page, off-page, and technical SEO.
- Perform keyword research, competitor analysis, and market trend studies.
- Create and manage content strategies aligned with SEO goals and brand voice.
- Optimize website content, blogs, landing pages, and social media for higher rankings.
- Collaborate with design, development, and content teams to ensure brand consistency.
- Monitor and analyze website traffic, keyword rankings, and campaign performance using tools like Google Analytics, Google Search Console, Ahrefs, or SEMrush.
- Develop strategies for link building, influencer collaborations, and online PR.
- Identify growth opportunities and recommend improvements for digital campaigns.
- Prepare monthly performance reports and present insights to management.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Proven experience (2–5 years) as a Brand Strategist, SEO Specialist, or Digital Marketing Executive.
- Strong knowledge of SEO tools (SEMRush, Ahrefs, Moz, Google Analytics, Search Console).
- Excellent understanding of branding, positioning, and digital marketing trends.
- Strong content strategy and copywriting skills.
- Analytical mindset with the ability to turn data into actionable insights.
- Ability to work collaboratively across teams and manage multiple projects.
- Up-to-date with the latest Google algorithms and SEO best practices.
Job Type: Full-time
Pay: ₹15,892.15 - ₹40,000.38 per month
Work Location: In person
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