Department: Merchandising / Buying & Curation / Brand Partnerships
Location: Navi Mumbai
Role Summary:
The Brand Curator is responsible for identifying, onboarding, and managing brands that align with the company’s vision, aesthetics, and target audience. This role requires a deep understanding of consumer trends, market dynamics, and product presentation to ensure a differentiated and compelling in-store and online brand portfolio.
Key Responsibilities:
1. Brand Identification & Onboarding:
Discover and evaluate emerging and established brands in line with the company’s retail philosophy.
Curate a balanced mix of brands across categories to enhance customer experience and commercial performance.
Negotiate commercial terms, margins, and agreements with selected brand partners.
2. Product & Collection Curation:
Work with partner brands to curate product collections suitable for each season or campaign.
Ensure a consistent brand story, quality standards, and visual alignment with the store’s ethos.
Collaborate with VM and marketing teams to present collections compellingly in-store and online.
3. Trend & Market Research:
Stay updated with local and global trends in fashion, lifestyle, home, beauty, or other relevant categories.
Analyze consumer behavior, sales data, and competitor activity to influence brand curation strategies.
4. Relationship & Account Management:
Act as the primary point of contact for brand partners.
Maintain strong relationships to ensure operational efficiency and exclusivity where possible.
Monitor sell-through performance, stock levels, and plan reorders or exits accordingly.
5. Cross-Functional Coordination:
Work closely with supply chain, logistics, and inventory teams for smooth product intake and management.
Align with marketing for brand launch strategies, influencer tie-ups, and co-branded events.
Skills & Qualifications:
Bachelor’s degree in Fashion, Retail Management, Business, or related field; a Master’s is a plus.
1–3 years of experience in buying, brand curation, or category management in retail/lifestyle sectors.
Strong market knowledge and eye for aesthetics, design, and customer preferences.
Excellent negotiation, analytical, and interpersonal skills.
Familiarity with retail metrics, POS systems, and trend forecasting tools.
Bonus/Preferred Experience:
Experience with D2C brands or premium/luxury brand ecosystems.
Exposure to visual merchandising or concept store development.
Strong understanding of retail analytics and consumer insights.
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