Area Business Manager, UK & UP West

Job Purpose

To ensure delivery and compliance of exceptional operational standards throughout stores in the Area in driving sales, profitability, customer service activities, enhancing staff competence and performance, whilst managing within agreed budgets. To ensure that retail operations in the area are efficient and effective.

Key Result Areas

Key Result Areas

Supporting Actions

Tapping Business potential for the Region

• Footfall generation- Ensures execution of the footfall generation plan and monitors quality
• Store business plan inputs
• Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
• Business development- Generate leads for RM in terms of business potential and scope for newer stores
  
  

Franchisee Management

• Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc
• Encouraging investment from franchisees
  
  

Merchandize Management

• Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps
  
  

Store Operations

• Monitor store opening timelines
• Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
• New Store opening- Responsible for recruitment and managing store opening checklist
• SOP Compliance: Undertakes regular store audits and points out the gaps
• Rectifies and maintains store standard
  
  

Understanding Consumer needs

• Information Collection- Ensure compliance to the procedures and a high rate of registration.
• Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
• Develop rapport with top customers (approx 20) of every store.
  
  

Team Management

• Recruitment- Hire Store Manager under RM’s guidance
• Store manager quarterly appraisal/ performance review
• Motivate and engage the team at the stores
• Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
• Spend Budget- Compliance monitoring, set monthly spends.
• Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar
  
  

Experience : 3-6 yrs

Education : Undergraduate and above