Experience: 3-5 years
A Day in the Life
Champion the use of AI across Xflow’s GTM functions – from marketing ops to sales enablement
Collaborate on paid ads and outbound campaigns – bringing AI-powered workflows to improve targeting, personalization, and reporting
Identify, test, and implement AI tools that boost efficiency and effectiveness in product marketing, content creation, campaign execution, and lead nurturing
Build and maintain dashboards that track key GTM metrics: ROAS, pipeline velocity, sales cycle length, campaign ROI, and more
Work cross-functionally with sales, account management, ops, and events to align GTM efforts
Run fast experiments to test AI-driven tactics, track outcomes, and scale what works
Support execution across outbound, paid ads, and GTM operations - this is a lean team, so you’ll wear many hats and act as a key generalist
Be the AI scout - continuously evaluate emerging tools to keep us ahead of the curve
Manage GTM budgets and tool subscriptions
Responsibilities
AI in GTM Execution:
Leverage AI tools across GTM - from content production and ads management to outbound personalization and campaign automation
Set up and manage automations across lead scoring, nurturing, and routing
Use AI to improve segmentation, performance tracking, and predictive analytics in paid campaigns
Campaigns & Cross-Channel Ops:
Collaborate with outbound and paid ads teams to launch high-converting campaigns
Help set up targeting logic, landing pages, creative testing, and budget allocation
Use AI to streamline campaign execution and post-campaign analysis
Experimentation & Growth:
Create a quarterly roadmap of experiments with defined hypotheses, metrics, and outcomes
Run scrappy pilots using AI tools and automations to validate ideas and drive efficiency gains
Scale repeatable playbooks across the funnel
Reporting & Tooling:
Own GTM dashboards and reporting for ROAS, CAC, pipeline health, attribution, and more
Manage integrations across CRMs, MAPs, analytics, and intent tools
Ensure data consistency and actionable reporting across marketing and sales
Generalist Support & Collaboration:
Directly support the Head of Marketing across high-priority GTM initiatives - ready to jump in wherever needed: from launching a new email journey to helping close the loop on attribution or optimizing an ad campaign
Partner with sales, product marketing, and ops to align GTM priorities and drive business impact
Metrics You’ll Own
GTM experiments launched and scaled
Efficiency metrics: ROAS, CAC, time-to-convert, cost per lead
Outbound and paid campaign performance: conversion rate, CTR, pipeline contribution
Tool adoption and automation coverage across GTM stack
Minimum Qualifications
3–5 years in Growth, or Marketing - ideally in a Founder’s Office role or as an early member of a founding marketing team
Demonstrated ability to operate independently in lean, high-ownership environments
Hands-on with tools like HubSpot, Salesforce, Clay, Zapier, Clearbit, Mutiny, and ad platforms
Extremely comfortable with metrics, reporting, and experimentation - we’re looking for someone who is able to memorise the marketing metrics!
Deep curiosity for AI and automation in GTM workflows
Fast execution, great documentation habits, and a get-things-done attitude
