Ads Generalist

• Advertising
• Mumbai
• Full-time

About Social Donut

We’re a design-first creative + performance agency helping bold brands scale through scroll-stopping content and thumb-stopping media. From influencer-led campaigns to conversion-first ad funnels, we’ve helped 100+ brands grow across India, UAE, and the UK. Clients include AstroTalk, Mystic Mondays, GetVantage, and more.

Role Overview

We’re looking for a full-stack Ads Generalist who can launch and scale paid campaigns across Meta, Google, LinkedIn, TikTok, and beyond. You’ll collaborate with design and strategy teams to craft, test, and optimize creatives that don’t just look good—but convert.

Responsibilities

• Launch, manage, and scale paid campaigns across Meta, Google, LinkedIn, and TikTok
• Build and test full-funnel strategies (TOF/MOF/BOF) across platforms
• Write sharp briefs for creatives (static, reels, carousels, videos, etc.)
• Collaborate with design & motion team to execute high-performing creatives
• Monitor campaign performance and iterate toward KPIs (CPL, ROAS, CTR, CPM)
• Set up tracking, pixels, UTMs, custom conversions, and analytics integrations
• Report performance insights and growth ideas weekly/monthly
• Stay on top of platform trends, formats, and algorithm shifts

Requirements

• 2–4 years of hands-on experience with Meta + Google Ads
• Working knowledge of LinkedIn Ads (for B2B and lead gen)
• Experience running TikTok Ads or short-form video campaigns is a plus
• Strong understanding of CAC, ROAS, LTV, conversion rates
• Fluent in Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics
• Comfortable working on multiple brands and industries in parallel

Bonus Points

• Agency or performance marketing background
• Familiarity with attribution tools like Triple Whale, Mixpanel, or Segment
• Experience working with UGC/influencer content in paid ads
• Ability to write engaging hooks and CTA copy
• Obsessed with testing, learning, and iterating