Location: Chennai(Hybrid)
Years of experience: 8+ years
Job Responsibilities
1.Create SDR and BRD references - implementation plan, design data layer and Own end-to-end Implementation of Analytics solution.
2.Implement, deploy measurement strategies, and manage setups for tools such as Adobe Analytics, Adobe Target, Marketing pixels via Adobe Launch.
3.Hands-on experience and profound understanding of Adobe Analytics, Web SDK
4.Exposure to Adobe Analytics functions like - Admin Configurations, Processing rules, Marketing Channel Set up, Report Suite Creation, configuring a launch property from scratch.
5.Use of Adobe Analytics creating effective reporting dashboards in AA workspace which provide meaningful insights to customer.
6.Good capability in finding and creating relevant accelerators.
7.Manage the implementation and administration of tools e.g. Adobe Analytics, Adobe Launch, (and good to have Tealium/Ensighten/GTM knowledge).
8.Sound knowledge of Report suites setup, Data configuration and collection setup, Data warehouse and data feeds setup
9.Data Layer Implementation experience based on W3C CEDDL recommendations as well as EDDL
10.Understand the underlying implementation principles needed for precise customer journey mapping in Adobe Analytics
11.Architect robust and scalable digital data collection systems enabling marketeers and analysts to gain insights on user behavior and engagement.
12.Translate business requirements into robust technical solutions capable of continually measuring the business outcomes
13.Engagement with and consultation of product managers, marketing teams & business representatives while understanding their business requirements
14.Enable necessary configurations for on-prem, 1st party and 3rd party data collection solutions on a given digital asset using a TMS and traditional approach
15.Implement and manage setups for tools such as Adobe Analytics, Adobe Target, Marketing pixels via Adobe Launch
16.Work in collaboration with Dev teams
17.Audit the existing Analytics strategy and fine tune implementation as needed.
18.Coordinate with stakeholders and write clear requirements for implementation.
19.Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements.
20.Act as an SME and key technical support for internal users of Tag Management System and Digital Analytics Platform, troubleshooting and dealing with Vendor Support teams as well as with other cross functional teams when required.
21.Support client's developers and third parties throughout the implementation process for smooth and collaborative execution
22.Good understanding of Data regulations, Cookie consent management and consent-based marketing.
Skills
Mandatory Skills : Adobe Analytics
About LTIMindtree
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 86,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree — a Larsen & Toubro Group company — solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/
