- A visual merchandiser is responsible for creating appealing and engaging visual displays in retail environments to attract customers and enhance the overall shopping experience.
- They use their creativity and knowledge of design principles to translate brand identity into captivating in-store presentations.
- This includes designing and executing displays, collaborating with various teams, and staying updated on industry trends. Key Responsibilities:
- Designing and Implementing Displays: Visual merchandisers create and install window displays, interior displays, and other visual elements to showcase products and attract customers.
- Maintaining Visual Standards: They ensure that displays adhere to brand guidelines and maintain consistent visual merchandising standards across all store locations. Collaborating with Teams:They work
- with store management, marketing, and product teams to align visual strategies with promotional campaigns and overall brand messaging.
- Monitoring and Analyzing: They track the effectiveness of visual merchandising initiatives, analyze sales data, and make adjustments to optimize displays. Staying Updated:
- They keep abreast of current visual merchandising trends, competitor activities, and emerging technologies.
- Sourcing Materials: They source props, materials, and signage needed for displays, sometimes including technological installations or digital displays.
- Training and Support: They may train store staff on visual merchandising best practices and ensure consistent execution across the retail network. Essential Skills:
- Creativity and Design Skills: Visual merchandisers need a strong sense of aesthetics, spatial reasoning, and the ability to translate brand concepts into visually appealing displays.
- Knowledge of Merchandising Principles: They should understand how to arrange products, use color and lighting effectively, and create a compelling customer journey.
- Communication and Collaboration: They need to effectively communicate their ideas, collaborate with different teams, and present their work to stakeholders.
- Analytical Skills: They should be able to analyze sales data, track the performance of displays, and make data-driven decisions.
- Technical Proficiency: They should be comfortable using design software, understanding basic retail technology, and potentially utilizing digital tools.
- Tamil candidates only
Job Types: Full-time, Permanent
Pay: ₹11,894.82 - ₹34,783.78 per month
Benefits:
- Food provided
- Work from home
Work Location: In person