Job Title: Strategic Account Planner
Location: Mumbai
Job Type: Full-time
Department: Strategy / Planning
Experience Level: 4–7 years (mid-level)
Salary: As per industry standards
Role Overview
As a Strategic Account Planner – Digital, you will function as the strategic and operational lead for various accounts. This is a hybrid role combining digital strategy, client communication, campaign planning, and business-as-usual (BAU) execution oversight. You will be the single point of contact for internal teams and clients — driving both breakthrough campaigns and consistent, day-to-day digital delivery.
Key Responsibilities
1_. Strategic Planning_
* Develop digital brand strategies, content frameworks, and platform-specific plans.
* Lead the creation of consumer journeys, content pillars, and engagement strategies across digital touchpoints.
* Write clear and inspiring creative briefs rooted in brand objectives and audience insights.
2. Account Management (BAU + Campaigns)
* Serve as the primary client lead — owning the relationship, trust, and satisfaction.
* Oversee all daily activities across accounts, including calendar management, content approvals, performance reviews, and issue resolution.
* Manage and prioritize ongoing content and communication for always-on digital activities (social media, CRM, website, etc.).
3. Campaign Leadership
* Plan and execute integrated digital campaigns across social, search, video, influencer, performance media, and owned assets.
* Coordinate across creative, media, production, and tech teams to ensure timely delivery and strategic alignment.
* Track campaign KPIs and deliver performance reports with insights and optimizations.
4. Client Business Growth
* Proactively identify opportunities for brand growth, cross-selling, and service expansion.
* Stay on top of market trends and competitors to offer new solutions or tactics to clients.
* Help in the creation of pitch decks, quarterly business reviews, and annual strategy roadmaps.
5. Team Collaboration & Operations
* Guide and mentor account executives, planners, and content managers.
* Ensure internal teams have clarity on goals, timelines, and deliverables.
* Maintain high-quality documentation, communication trails, and project status reports.
Key Requirements
* Bachelor’s or Master’s degree in Advertising, Digital Marketing, Mass Communication, or related fields.
* 6+ years of experience in a advertising/digital agency or brand team with hands-on experience managing digital accounts end-to-end.
* Proven ability to lead client conversations, manage projects, and develop digital-first strategies.
* Hands-on understanding of content marketing, social media, paid media, influencer engagement, SEO/SEM, and web/digital analytics.
Key Skills & Competencies
* Strategic Clarity – Ability to simplify complexity and communicate compelling directions to creative and digital teams.
* Digital Fluency – Comfort across all major platforms (Meta, Google, YouTube, LinkedIn, Twitter/X), formats (Reels, Stories, Shorts, etc.), and tools (GA4, Meta Business Suite, etc.).
* Client Leadership – Strong relationship-building skills with the confidence to push back and recommend better.
* Organizational Excellence – Structured thinker with great attention to detail, timelines, and task management.
* Creative Collaboration – You know how to brief well, give constructive feedback, and protect great ideas.
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Application Question(s):
- How many years od experience do you have from Luxury Jewellery and fashion Industry?
- Do you have 5+ years experience working in Advertising/digital agency ?
- What is your in hand salary?
Experience:
- Strategic Account Planner: 6 years (Preferred)
Location:
- Lower Parel, Mumbai, Maharashtra (Preferred)
Work Location: In person
Speak with the employer
+91 8169043618