Core Social Media Skills:
- Platform Expertise: Proficiency in managing various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Content Creation: Ability to create engaging and relevant content, including graphics, videos, and written posts.
- Social Media Strategies: Expertise in developing and implementing effective social media strategies to increase brand awareness and engagement.
- Analytics & Metrics: Skilled in analyzing social media metrics using tools like Google Analytics, Hootsuite, and Sprout Social to measure campaign performance.
- Community Management: Experience in engaging with the audience, managing comments, and handling customer inquiries.
Soft Skills:
- Creativity: Ability to generate creative ideas for content and campaigns.
- Communication: Strong written and verbal communication skills for interacting with followers and team members.
- Project Management: Excellent organizational skills to manage multiple social media campaigns simultaneously.
- Adaptability: Flexibility to adapt to new social media trends and platform updates.
- Problem-Solving: Ability to address and resolve issues that arise on social media platforms.
Additional Skills:
- SEO: Understanding of SEO principles to optimize social media content for search engines.
- Paid Advertising: Experience with social media advertising, including setting up and managing ad campaigns.
- Influencer Collaboration: Ability to identify and collaborate with influencers for brand partnerships.
- Crisis Management: Skills in managing social media crises and maintaining a positive brand image.
- Basic Graphic Design: Knowledge of design tools like Canva or Adobe Spark to create visually appealing content.
Tasks & Responsibilities:
- Manage Social Media Accounts: Overseeing daily operations of social media accounts and ensuring consistent brand messaging.
- Develop Social Media Strategies: Creating and executing strategic plans to drive engagement and achieve business goals.
- Analyze Social Media Metrics: Monitoring and analyzing key metrics to assess the effectiveness of social media campaigns.
- Content Planning: Developing a content calendar and scheduling posts across various platforms.
- Engage with Audience: Building relationships with followers through interactions and responding to comments and messages