Job Title: Digital Marketing
Experience: 1-3 Years
Location: Madurai
Employment Type: Full-Time
About EIBS (Elysium Intelligence & Business Solutions): EIBS delivers comprehensive IT solutions that drive business efficiency and innovation. We specialize in software development, digital transformation, and data analytics, helping businesses stay ahead of the competition through advanced technology and strategic insights. EIBS focuses on scalable, secure, and sustainable solutions to improve decision-making and productivity. With expert consultants, we ensure seamless integration of systems and processes.
Job Summary: We are seeking a strategic and performance-driven Digital Marketer with 1-3 years of experience to lead B2B/B2C lead generation, execute targeted campaigns, manage social media marketing, and implement remarketing/retargeting strategies. The ideal candidate will be adept in PPC advertising, SEO/SEM, and possess hands-on expertise in analytics tools to drive growth and optimize ROI.
Key Responsibilities:
- Lead Generation: Develop and execute demand generation strategies to attract high-quality leads using Google Ads, LinkedIn Campaign Manager, and cold outreach techniques.
- Targeted Campaigns: Plan and execute audience-segmented campaigns using Pay-Per-Click (PPC), Account-Based Marketing (ABM), and sales funnel optimization strategies.
- Social Media Marketing: Create and manage content calendars for platforms like Facebook, Instagram, LinkedIn, Twitter, leveraging user-generated content (UGC) and influencer marketing to boost engagement.
- Remarketing/Retargeting: Implement Facebook Pixel, Google Tag Manager (GTM), and dynamic retargeting ads to re-engage potential leads and improve conversion rates.
- SEO/SEM: Conduct keyword research, optimize website content for search engine rankings, and manage Google Ads & Display Network campaigns.
- Analytics & Optimization: Monitor campaign performance using Google Analytics 4 (GA4), heatmaps (Hotjar, Crazy Egg), and conduct A/B testing for continuous improvement.
- Email Marketing: Design email drip campaigns using platforms like Mailchimp and implement cart abandonment strategies to boost conversions.
- Collaborate with content, design, and sales teams to ensure consistent brand messaging across all campaigns.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 1-3 years of hands-on experience in digital marketing with a focus on lead generation, targeted campaigns, and remarketing
- Proficiency in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, Google Tag Manager, and SEO platforms (SEMRush, Ahrefs, Moz)
- Strong knowledge of retargeting strategies, audience segmentation, and CRM systems (HubSpot, Salesforce, Zoho)
- Experience with UTM tracking, URL builders, and marketing KPIs
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
Preferred Skills:
- Certification in Google Ads, Google Analytics, or Facebook Blueprint
- Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO)
- Familiarity with social media schedulers (Buffer, Hootsuite) and email marketing tools (SendGrid, Mailchimp)
Job Type: Full-time
Schedule:
- Day shift
- Morning shift
Work Location: In person