- Experience- Minimum 2-3 years of experience
- Type- Full time, Monday- Friday
- Industry- Digital Marketing
- Company Name- SocioLoca
- Company Location- India, Dubai
- Job Placement - Pune, India
Requirements:
- Exemplary Communication skills & grasp over the English language
- Thorough knowledge of the Digital Marketing Industry
- Experience - 2+ Years
- Age Group - 23-31
- Educational Qualification- Bachelor’s Degree or Higher
Job Description
SEO
- Understanding of search engine algorithms and ranking methods
- Familiarity with Google Analytics for tracking organic traffic and conversions
- Experience with website optimization tools (e.g., SEMrush, Ahrefs, Screaming Frog)
- Working knowledge of search engine optimization practices
- Familiarity with WordPress or other content management systems
- Ability to keep pace with SEO, search engine, social media, and internet marketing industry trends
- Develop and optimize SEO campaigns to improve search rankings and organic traffic
- Conduct competitive analysis and keyword research
- Set measurable goals for organic traffic and rankings
- Monitor daily performance metrics and SEO strategy effectiveness
- Collaborate with marketing team on SEO strategies
- Monitor search engine algorithms for changes
- Employ UX and conversion rate optimization to turn visitors into active users
- Implement link-building campaigns aligned with client goals
- Administer search engine programs (e.g., XML sitemaps, webmaster tools) for reporting
- Update content and website links for optimization
- Manage and retain keyword list updates
- Track and compare search results through primary channels
- Provide ideas for creative copywriting
Performance Marketing
- Knowledge of Facebook, Google, and Instagram Ads, including changes post-latest iOS updates
- Ad strategy development based on insights and client targets
- Pixel setup and multifunnel setups
- Knowledge of Google Tag Manager, Merchant Center, Google Analytics setup.
- Work with company’s supervisor in developing strategies for project management and execution
- Set up, manage, and optimize ad campaigns on Facebook, Google, and Instagram
- Handle pixel/multifunnel setups, tag manager, merchant center, and analytics
- Set up new accounts and campaigns on Facebook and Google
- Assist in managing and tracking keyword bids, expenditure caps, and account metrics
- Produce reports for ad management and insights
- Check and monitor existing ad campaigns; make optimization recommendations
- Suggest creative ad campaigns and templates
- Optimize ads based on results; suggest and implement strategies
- Plan, develop, and create advertising campaigns
- Form effective Google Ad strategies
- Assist with ongoing campaigns
- Provide strategic analysis and feedback on advertising campaigns
- Coordinate and guide creative services, media strategy, and social media management
- Work with sales and advertising team to develop product promotions
- Coordinate with writers, graphic artists, and other departments to execute advertising projects
- Ability to assimilate, understand, and add action points to data received
- Work with multiple brands during projects
Job Type: Permanent
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
- Work from home
Work Location: Remote