Location: Onsite – City]
Experience: 3 - 5 years
Department: Marketing
Industry: [Education/ Lead Generation]
Job Summary:
We are looking for a data-driven and creative Senior Performance Marketer who specializes in Meta (Facebook & Instagram) advertising with a strong track record in lead generation. You will be responsible for strategizing, executing, and optimizing paid media campaigns that drive high-quality leads and support revenue growth.
Key Responsibilities:
Plan, launch, and scale paid campaigns primarily on Meta (Facebook & Instagram) focused on B2C lead generation.
Own end-to-end campaign management including audience targeting, creative briefing, A/B testing, and funnel optimization.
Optimize for CPL, CPA, ROAS, and lead quality using platform insights and analytics tools.
Collaborate with the design and content teams to create high-converting ad creatives and landing pages.
Perform detailed audience research and develop buyer personas to align ad messaging.
Monitor and analyze campaign performance, delivering actionable insights and weekly reports.
Conduct regular experiments to test new formats, ad copies, bidding strategies, and creative directions.
Stay current on Meta platform updates, privacy policies, and best practices to ensure compliance and maximize performance.
Requirements:
3+ years of performance marketing experience with at least 2+ years managing high-budget Meta lead gen campaigns.
Proven track record of generating high-quality leads through paid social campaigns.
Strong command over campaign structuring, pixel tracking, and retargeting strategies.
Hands-on experience with tools like Meta Ads Manager, Google Analytics, CRM (e.g., LeadSquared), and landing page platforms (e.g., Unbounce, Webflow).
Analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent communication, creative thinking, and stakeholder management skills.
Preferred Qualifications:
Experience in D2C / Service-based industries
Familiarity with LinkedIn Ads and Google Ads as secondary channels
Basic knowledge of funnel metrics (MQL, SQL, CAC and more)