Job Title: Referral MarketerLocation: Neuro and Orthopedic Rehabilitation CenterEmployment Type: Full-Time/Part-Time
Job Summary:
The Referral Marketer at our Neuro and Orthopedic Rehabilitation Center is responsible for cultivating and maintaining relationships with healthcare providers, community organizations, and other referral sources to drive patient admissions. This role focuses on promoting the center’s specialized neurorehabilitation and orthopedic rehabilitation services, educating referral partners about our programs, and ensuring a seamless referral process. The ideal candidate is a proactive, relationship-driven professional with excellent communication skills and a passion for improving patient outcomes in neurorehabilitation and orthopedic care.
Key Responsibilities:
- Develop Referral Networks: Identify and build relationships with physicians, hospitals, clinics, physical therapists, orthopedic specialists, and other healthcare professionals to generate patient referrals.
- Promote Services: Educate referral sources about the center’s services, including neurorehabilitation for conditions such as stroke, traumatic brain injury, and spinal cord injury, as well as orthopedic rehabilitation for joint replacements, fractures, sports injuries, and musculoskeletal disorders.
- Outreach and Engagement: Conduct outreach activities, such as visiting medical offices, attending community events, and hosting informational sessions to increase awareness of the center’s neuro and orthopedic rehabilitation programs.
- Manage Referral Process: Work closely with the admissions team to ensure a smooth and efficient referral process, addressing any concerns or questions from referral sources.
- Track and Analyze Referrals: Monitor referral sources, track referral data, and provide regular reports to leadership on referral trends and outcomes for both neuro and orthopedic services.
- Build Community Relationships: Partner with local organizations, support groups, and advocacy networks to enhance the center’s visibility in the community for neuro and orthopedic care.
- Maintain Relationships: Regularly follow up with referral partners to strengthen relationships, provide updates on patient progress, and ensure satisfaction with the referral process.
- Market Research: Stay informed about trends in neurorehabilitation, orthopedic rehabilitation, competitor services, and community needs to tailor outreach strategies effectively.
- Compliance: Ensure all marketing and referral activities comply with healthcare regulations, including HIPAA and ethical standards.
Qualifications:
- Education: Bachelor’s degree in marketing, healthcare administration, communications, or a related field preferred.
- Experience: 2+ years of experience in healthcare marketing, business development, or sales, preferably in a medical, neurorehabilitation, or orthopedic rehabilitation setting.
- Skills:
- Excellent interpersonal and networking skills.
- Strong verbal and written communication abilities.
- Ability to build trust and credibility with healthcare professionals.
- Knowledge of neurorehabilitation and orthopedic rehabilitation services or willingness to learn.
- Proficiency in CRM software and Microsoft Office Suite.
- Self-motivated with strong organizational and time-management skills.
- Other: Valid driver’s license and willingness to travel locally for outreach activities.
Preferred Qualifications:
- Experience working in a neurorehabilitation or orthopedic rehabilitation setting.
- Established network of healthcare contacts, including orthopedic specialists, in the local community.
- Familiarity with healthcare regulations and compliance standards.
Work Environment:
- Combination of office-based work and external outreach.
- May require occasional evening or weekend events for community engagement.
Benefits:
- Competitive salary and performance-based incentives.
- Health, dental, and vision insurance.
- Paid time off and professional development opportunities.
- Opportunity to make a meaningful impact on patients’ lives.
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their experience and interest in the role to [insert contact information or application portal].
Note: This job description is a general outline and may be tailored to the specific needs of the Neuro and Orthopedic Rehabilitation Center.
Job Types: Full-time, Permanent, Freelance
Pay: From ₹15,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Work Location: In person