We are looking for a dynamic Project coordinator to lead the planning and execution of experiential and on-ground marketing programs. This role is key to bringing the Montzo Life brand to life through immersive customer experiences, pop-ups, collaborations, and regional activations. You will build meaningful connections between the brand and its target audiences through strategic below-the-line initiatives.
Key Responsibilities
- Strategy & Planning
- Develop and execute BTL marketing strategies aligned with Montzo Life’s brand objectives.
- Identify key customer touchpoints and design engagement programs (e.g., pop-ups, fashion kiosks, street campaigns, college activations, influencer seeding events, etc.).
- Execution & Operations
- Coordinate all logistics related to activations – vendors, materials, staffing, setup, and permits.
- Manage timelines, budgets, and deliverables for each activation.
- Collaborate with internal teams (design, digital, PR) and external agencies for seamless execution.
- Brand Collaboration & Local Engagement
- Partner with local influencers, artists, and communities for co-branded events and campaigns.
- Support seasonal collection launches through experiential activities.
- Compliance & Representation
- Ensure brand standards are upheld across all BTL initiatives.
- Represent Montzo Life with professionalism in all on-ground activities.
Requirements
- 3+ years in BTL/event/activation marketing (preferably in fashion, lifestyle, or youth-centric brands)
- Strong project management and multitasking skills
- Excellent communication and negotiation abilities
- Ability to travel frequently and work flexible hours as needed
- Creative mindset with hands-on approach
- Bachelor’s degree in Marketing, Business, or related field (preferred)
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Schedule:
- Day shift
Language:
- English (Preferred)
Work Location: In person