Product Marketing Associate

Company Profile

Legitquest is a GenAI platform designed for law firms, corporations, and government institutions, augmenting productivity and automating complex workflows. Utilizing advanced algorithms and reasoning-capable Large Language Models (LLMs), which have been meticulously customized and developed by our team of legal experts, engineers, and researchers, Legitquest delivers cutting-edge solutions tailored to the legal sector's needs. To achieve a strong product-market fit, we are rapidly scaling our team to meet the growing demand and continue advancing our innovative offerings. The venture is backed by Water Bridge and Info Edge.

Required Skills

• • Strategic Thinking & Problem Solving
  • Research and Analytical Skills
  • Digital Marketing Expertise (SEO, SEM, Analytics)
  • Strong Written and Verbal Communication Skills
  • Technical Aptitude and Familiarity with SaaS Marketing
  • Team Leadership & Stakeholder Management

Roles & Responsibilities

• • Conduct market research, surveys, and competitive analysis to understand customer needs, trends, and competitors.
  • Develop and execute digital marketing strategies (SEO, SEM, content, and social media) to drive lead generation and customer acquisition.
  • Create go-to-market strategies and lead product launches to ensure adoption and market penetration.
  • Define and optimize key product metrics, including revenue growth, retention, and customer satisfaction.
  • Design and execute marketing campaigns, leveraging automation and CRM tools (e.g., Marketo, Salesforce) to boost performance and engagement.
  • Use customer insights, analytics to refine product positioning and improve user experience.
  • Develop pricing strategies, manage partnerships, and oversee communications to drive business growth and market reach.

Preferred Qualifications

• • Engineer with MBA in Marketing.
  • Certification/course in marketing, digital marketing, or product management.

Contact Information