About the Role:
We are seeking a results-driven PPC Executive with at least 1 year of proven experience in managing paid advertising campaigns across platforms like Google Ads, Meta Ads, and other digital channels. The ideal candidate should have strong analytical skills, a creative approach to ad copy and targeting, and the ability to optimize campaigns for maximum ROI.
Key Responsibilities:
- Plan, create, and manage PPC campaigns on Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
- Conduct keyword research and competitor analysis to identify opportunities for campaign growth.
- Write compelling ad copies and coordinate with the creative team for ad creatives.
- Optimize campaigns for higher CTR, conversions, and ROAS.
- Monitor campaign performance and prepare weekly/monthly performance reports.
- Conduct A/B testing for ad creatives, landing pages, and targeting strategies.
- Stay updated with PPC trends, algorithm updates, and industry best practices.
- Manage budgets and ensure campaigns deliver results within allocated spend.
- Collaborate with SEO, Social Media, and Design teams to ensure integrated marketing efforts.
Requirements:
- Minimum 1 year of hands-on experience in PPC campaign management.
- Proficiency in Google Ads, Meta Business Suite, and other ad platforms.
- Strong understanding of CPC, CPA, ROAS, CTR, and other PPC metrics.
- Experience with Google Analytics and conversion tracking.
- Good command of Excel/Google Sheets for data analysis.
- Excellent analytical, problem-solving, and communication skills.
- Certification in Google Ads or Meta Ads will be an added advantage.
Benefits:
- Competitive salary based on experience.
- Performance-based incentives.
- Opportunity to work with a growing and dynamic digital marketing team.
- Access to training and career development programs.
- Flexible working environment.
Job Type: Full-time
Pay: From ₹10,000.00 per month
Work Location: In person