Job Title: Google Ads Specialist
Salary: Rs.12,000 - Rs.30,000/- Month
Location: Indira Nagar, Lucknow (On-site)
Contact: 7007781076
Company: Fx Retina – Performance Marketing Agency
About Us:
Fx Retina is a performance marketing agency based in Indira Nagar, Lucknow, helping brands in healthcare, real estate, D2C, and service industries grow through ROI-focused campaigns. We are looking for a Google Ads Specialist who has real, hands-on experience across industries and is capable of generating qualified leads through Search and YouTube campaigns.
Key Responsibilities: Campaign Strategy & Setup
- Develop high-performing Google Ads campaigns (Search, Display, YouTube) for lead generation.
- Understand client objectives and build strategies aligned with specific business goals.
- Conduct deep keyword research, audience targeting, and competitor analysis.
Execution & Management
- Launch and manage Search Ads with a focus on lead generation.
- Set up and manage YouTube Ads campaigns for awareness and lead nurturing.
- Optimize ad groups, keywords, bidding strategies, and ad extensions.
- Manage daily budgets and pacing across multiple client accounts.
Optimization & Reporting
- Monitor key metrics like CTR, CPC, CPL, conversion rate, and ROAS.
- Conduct A/B testing on ad copies and landing page variations.
- Regularly analyze performance data and make necessary optimizations.
- Share structured and actionable performance reports with internal teams and clients.
Requirements:
- 2+ years of experience running Google Ads campaigns for lead generation.
- Must have worked with 5–6 clients across different industries such as healthcare, real estate, salon, education, or D2C.
- Strong command over Google Search Ads, including campaign structure, keyword strategy, and quality score optimization.
- Good working knowledge of YouTube Ads setup and audience targeting.
- Familiarity with tools like Google Tag Manager, Google Analytics, Google Ads Editor, and Keyword Planner.
- Ability to interpret performance data and make ROI-driven decisions.
- Certifications in Google Ads (Search/Video) are a bonus.
- Strong communication and reporting skills.
Job Type: Full-time (Work from Office)
Schedule: Day Shift
Location: Indira Nagar, Lucknow
Contact: 7007781076
Salary Range: ₹12,000 – ₹30,000 per month
Incentives: Monthly performance-based bonus
Job Types: Full-time, Permanent
Pay: ₹12,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
- Quarterly bonus
- Yearly bonus
Work Location: In person