About the Role
Uber is seeking a dynamic and driven Marketing Associate to lead and execute our marketing initiatives for Uber AI Solutions. This role is at the intersection of brand strategy and earner acquisition, focusing on building a strong presence among independent contractors (ICs) and freelancers, and driving scalable, high-impact marketing campaigns to grow our AI workforce supply.
As part of a high-growth team shaping Uber's next-generation AI solutions, you will be responsible for end-to-end marketing execution- from strategy and positioning to channel planning and performance management.
What the Candidate Will Do
Uber is seeking a dynamic and driven Marketing Associate to lead and execute our marketing initiatives for Uber AI Solutions. This role is at the intersection of brand strategy and earner acquisition, focusing on building a strong presence among independent contractors (ICs) and freelancers, and driving scalable, high-impact marketing campaigns to grow our AI workforce supply.
As part of a high-growth team shaping Uber's next-generation AI solutions, you will be responsible for end-to-end marketing execution- from strategy and positioning to channel planning and performance management.
What the Candidate Will Do
- Acquisition Marketing - Plan and execute high-performing marketing campaigns aimed at directly acquiring new ICs and freelancers for Uber's AI programs. Develop a full-funnel acquisition strategy across paid, owned, and earned media (digital, partnerships, events, referrals). Optimize targeting, creatives, and messaging to improve conversion metrics (sign-ups, onboarding, activation).
- Brand Building & Community Engagement - Craft Uber AI's brand narrative for the freelancer and gig worker ecosystem. Partner with design and content teams to develop compelling assets that resonate with the AI freelancer community. Launch initiatives that position Uber AI as a trusted, rewarding, and forward-thinking platform to work with. Build and nurture online and offline communities of freelancers and ICs via events, social, and ambassador programs.
- Cross-Functional Coordination - Work closely with Product, Operations, and Legal to align marketing with funnel readiness, compliance, and program goals. Collaborate with internal analytics and user research teams to measure brand perception, marketing impact, and user insights.
- Performance Monitoring & Reporting - Own marketing KPIs, including cost per acquisition (CPA), channel ROI, brand awareness, and engagement. Analyze campaign performance regularly and refine strategies based on data. Prepare concise updates for leadership on campaign results and strategic shifts.
- 2+ years of hands-on experience in marketing or program execution roles. Strong understanding of digital marketing and growth channels.
- Familiarity with tools like Google Ads, Meta Ads Manager, Canva/Figma, CRM/automation platforms, and dashboards (e.g., Tableau, Looker).
- Excellent communication, stakeholder management, and organizational skills. Prior experience in marketing for marketplaces, tech platforms, or freelancer/gig ecosystems.
- Exposure to or interest in AI, crowdsourcing, or gig-tech solutions. Comfort working in a fast-paced, high-ambiguity, cross-functional environment.