Job Overview:
We are looking for a skilled PPC Marketing Specialist with 1-3 years of experience to manage
and optimize pay-per-click (PPC) campaigns across multiple marketing platforms. The ideal
candidate will have a strong background in handling budgets, optimizing ROI, and driving
revenue growth through strategic marketing initiatives.
Key Responsibilities:
● Plan, develop, and execute PPC campaigns on platforms including Google Ads,
Facebook, LinkedIn, and other relevant channels.
● Manage and optimize budgets to achieve maximum ROI and ensure campaigns remain
cost-effective.
● Monitor and analyze performance metrics (CPC, CTR, Conversion Rate, etc.) to ensure
goals are met and exceeded.
● Collaborate with internal teams to align PPC campaigns with overall marketing
objectives and strategies.
● Conduct market and competitor research to identify new opportunities for growth and
optimization.
● Prepare detailed reports on campaign performance, including ROI, revenue generation,
and other key metrics.
● Implement A/B testing strategies to continuously improve ad performance and
conversion rates.
● Stay up-to-date with the latest industry trends, tools, and best practices in PPC & advertising.
Key Requirements:
● 1-3 years of proven experience in PPC marketing across platforms like Google,
Facebook, Twitter, LinkedIn, etc.
● Strong expertise in handling campaign budgets and optimizing for ROI and revenue
generation.
● Hands-on experience with analytical tools such as Google Analytics and other tracking
tools.
● Proficiency in creating and managing ad campaigns, keyword research, bid
management, and ad copy optimization.
● Strong analytical skills with the ability to interpret data and generate actionable insights.
● Excellent communication and collaboration skills.
● Ability to work in a fast-paced environment with a focus on results.
Preferred Qualifications:
● Experience in managing large-scale ad budgets.
● Certification in Google Ads or Facebook Blueprint is a plus.
● Understanding of other digital marketing channels (SEO, content marketing, etc.)
Job Type: Full-time
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person