Job Description: Paid Media Executive
Position Title: Paid Media Executive
Department: Marketing
Location: [Andheri East]
Reports To: Marketing Manager
Company Overview: Realatte Ventures LLP is a dynamic and innovative company specializing in [insert brief company description]. We are committed to driving growth through data-driven digital marketing strategies and are seeking a skilled Paid Media Executive to join our team.
Job Summary: The Paid Media Executive will be responsible for the creation, execution, and optimization of paid media campaigns across various platforms. This role requires a strategic thinker with a strong analytical mindset, adept at leveraging data to maximize ROI. The ideal candidate will have hands-on experience in managing PPC, display, and social media advertising campaigns.
Key Responsibilities:
- Campaign Management:
- Develop, implement, and manage paid media campaigns across platforms including Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
- Monitor and analyze campaign performance, making data-driven adjustments to improve results.
- Conduct keyword research and manage bidding strategies to optimize ad spend.
- Performance Analysis:
- Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and report on campaign performance.
- Generate weekly and monthly performance reports, highlighting key metrics and insights.
- Identify trends and insights to optimize spend and performance based on data analysis.
- Creative Collaboration:
- Work closely with the creative team to develop engaging and effective ad creatives.
- Ensure all ad content aligns with brand guidelines and campaign objectives.
- Test new ad formats and creative strategies to enhance campaign effectiveness.
- Budget Management:
- Manage and allocate budgets for various campaigns, ensuring efficient use of resources.
- Monitor spending to stay within budget and provide regular updates on financial performance.
- Optimization and Testing:
- Implement A/B testing strategies to continually improve ad performance.
- Optimize landing pages and ad copy to enhance user experience and conversion rates.
- Stay updated with industry trends and emerging platforms to identify new opportunities.
- Collaboration and Communication:
- Coordinate with internal teams and external partners to ensure seamless campaign execution.
- Communicate campaign progress and results to stakeholders, providing actionable recommendations.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 6 Months - 1+ years of experience in paid media campaign management.
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent communication and teamwork skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Certification in Google Ads or Facebook Blueprint is a plus.
Job Type: Full-time
Pay: ₹20,000.00 - ₹25,000.00 per month
Experience:
- Agency: 2 years (Preferred)
- Google Ads: 2 years (Preferred)
- Facebook Ads: 2 years (Preferred)
Work Location: In person