Key Responsibilities:
1. Offline Media Planning & Buying
Develop media plans based on project launch goals, budget, and TG (target group).
Plan and buy space in traditional media channels such as:
Newspapers (local and national)
Outdoor (hoardings, billboards, gantries)
Radio, Cinema ads, and Magazines
Coordinate with media agencies and vendors for execution and rate negotiations.
Monitor media performance and share post-campaign reports.
2. BTL Activation & On-ground Marketing
Plan and execute on-ground events like:
Mall activations, society outreach, RWA campaigns
Roadshows, kiosk setups, and walk-in events
Property expos and real estate fairs
Liaise with production agencies for branding collaterals, standees, booths, and setup logistics.
Manage permits, manpower, and branding consistency at every activation site.
3. Budgeting & Vendor Management
Track budgets, ensure cost efficiency, and evaluate vendor performance.
Handle vendor onboarding, coordination, and payment process.
4. Lead Generation & Footfall
Plan media and activations to optimize leads and site visit conversions.
Integrate offline efforts with digital campaigns to amplify impact.
Support CRM in tracking campaign-wise lead sources and attribution.
5. Reporting & Documentation
Prepare campaign performance reports with footfall, enquiries, and ROI.
Document post-activation learnings and improvements.
Qualifications:
Bachelor’s degree in Marketing, Mass Communication, or related field.
3–6 years of experience in offline media planning, preferably in real estate, retail, or event management.
Key Skills:
Strong local market knowledge and media vendor networks
Understanding of TG profiling and media effectiveness
Excellent coordination, negotiation, and execution skills
Ability to work under pressure with tight deadlines
MS Excel, PowerPoint for media planning & reporting
Job Types: Full-time, Permanent
Pay: ₹700,000.00 - ₹1,500,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person