Strategic Planning & Campaign Development:
- Understanding Business Goals:They work with clients to understand their business objectives, target audience, and desired outcomes (e.g., lead generation, sales, brand awareness).
- Audience Research & Segmentation:They conduct thorough research to identify and segment the target audience based on demographics, interests, behaviors, and other relevant factors.
- Campaign Strategy:They develop a comprehensive advertising strategy that aligns with the business goals, considering factors like budget, ad formats, and targeting options.
- Creative Development:They collaborate with creative teams to develop engaging ad creatives, including visuals, copy, and videos, that resonate with the target audience.
2. Campaign Implementation & Optimization:
- Setting up Campaigns:They set up ad campaigns within the Meta Business Manager, utilizing advanced targeting options and features.
- Running & Monitoring:They continuously monitor the performance of ad campaigns, tracking key metrics like impressions, clicks, conversions, and cost per result.
- Optimization:They analyze campaign performance data to identify areas for improvement, making adjustments to targeting, creatives, and bidding strategies to maximize results.
- Reporting & Analysis:They provide regular reports on campaign performance, highlighting key insights and recommendations for future campaigns.
3. Staying Updated & Utilizing New Features:
- Keeping Up with Trends:They stay informed about the latest trends, best practices, and algorithm changes in Meta advertising.
- Leveraging New Features:They utilize new features and tools offered by Meta to optimize ad performance and achieve better results.
- AI-Enabled Tools:They may use AI-powered tools within the Meta platform to automate tasks and personalize ad experiences.
4. Working with Other Teams:
- Collaboration: They work closely with other marketing teams, including content creators, social media managers, and sales teams, to align advertising efforts with overall marketing goals.
This video explains how to become a Meta Ads expert:
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Schedule:
- Day shift
Work Location: In person
Expected Start Date: 10/06/2025