Job Title: Media Buyer – In-Office
Company: Fx Retina
Location: Indira Nagar, Lucknow
Job Type: Full-Time, On-site
Salary: ₹15,000 – ₹30,000/month (based on experience)
About the Company:
Fx Retina is a fast-growing digital marketing agency delivering ROI-driven campaigns for clients across India and abroad. We specialize in lead generation, e-commerce growth, and performance marketing through Meta Ads, Google Ads, and other digital platforms. We're a young and passionate team that thrives on strategy, creativity, and results.
Job Overview:
We’re looking for a sharp and analytical Media Buyer to join our in-office team. The ideal candidate should have experience in running paid ad campaigns across platforms like Facebook, Instagram (Meta) and Google Ads, with a strong focus on lead generation and conversions.
Key Responsibilities:
- Set up, manage, and optimize paid ad campaigns on Facebook, Instagram, Google Ads, and more.
- Perform audience research, build custom & lookalike audiences, and manage retargeting strategies.
- Track performance metrics like CTR, ROAS, CPL, and ensure campaigns meet KPIs.
- Collaborate with content, design, and strategy teams to improve ad creatives and landing page performance.
- Conduct A/B testing for creatives, ad copies, and placements.
- Provide regular performance reports and insights to clients and internal stakeholders.
Requirements:
- 1+ year of hands-on experience in media buying or performance marketing.
- Strong knowledge of Meta Ads Manager and/or Google Ads.
- Ability to manage multiple client accounts with attention to detail.
- Understanding of pixels, conversion tracking, and analytics tools.
- Proficiency in Excel/Google Sheets for reporting.
- Strong communication, teamwork, and time-management skills.
Preferred Skills:
- Experience with lead generation and e-commerce campaigns.
- Familiarity with UTM tracking, funnel strategy, and audience segmentation.
What We Offer:
- In-office role at a well-connected location in Indira Nagar, Lucknow.
- Opportunity to work with diverse industries and campaign budgets.
- Young, collaborative, and performance-focused team environment.
- Learning and growth opportunities with performance-based bonuses.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Paid time off
Work Location: In person