Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience with marketing analytics, return on investment, and statistical analysis.
- Experience with Python, SQL or scripts, building data models or problem-solving dashboards to pull insights from data sets.
Preferred qualifications:
- Master's degree or equivalent practical experience.
- Certificated in Analytics and digital advertising measurement.
- 5 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
- Ability to work in fluid environments with excellent time-management skills.
- Ability to operate and collaborate as part of a team.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and the customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.Responsibilities
- Develop an understanding of client needs basis their objectives and provide measurement strategy and define right Key Performance Indicators based on their eligibility criteria.
- Design and execute measurement studies (Conversion Lift, Brand Lift Study, XNR, Experiments etc) for clients.
- Learn techniques of measurement platforms and problem-solving skills to design measurement studies. Model results and triage to Return on Investment analysis on the media plans. Analyze attribute lift, across channels to inform the right channel strategy.
- Partner with Account Executives (AE) and Product Specialists (PSA) to interpret results for the client and identify opportunities to increase product adoption for solutions and grow investment.