Company Description
Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an unrivaled portfolio of more than 90 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
Job Description
As the hotel’s Food & Beverage Marketing Manager, you will be responsible for positioning Fairmont Mumbai’s diverse dining venues and culinary experiences at the forefront of the city’s luxury hospitality scene. This role involves developing and executing dynamic marketing strategies to drive footfall, boost revenue, and enhance the overall brand perception of our restaurants, bars, and lounges. The ideal candidate will bring a passion for food, strong marketing expertise, and a deep understanding of Mumbai’s competitive F&B landscape.
Key Responsibilities:
Strategic Marketing & Planning
Develop and execute seasonal marketing calendars and F&B campaign strategies aligned with business goals.
Collaborate with the Director of Marketing and F&B leadership to define positioning and value propositions for each outlet.
Support new concept launches, menu rollouts, and culinary events with tailored marketing plans.
Digital, Social & Content Marketing
Drive digital engagement by producing high-quality content, including chef interviews, food photography, videos, and guest stories.
Manage F&B presence across the hotel’s website, third-party platforms (Zomato, Google, TripAdvisor), and social media channels.
Work with agencies and internal teams to implement SEO/SEM, paid campaigns, and email marketing to drive bookings.
Public Relations & Media Outreach
Build and maintain relationships with food critics, lifestyle journalists, bloggers, and influencers.
Coordinate F&B-focused press releases, tastings, and media events to secure ongoing coverage and reviews.
Events & Promotions
Lead the promotion of F&B events such as Sunday brunches, wine dinners, seasonal festivals, and brand collaborations.
Partner with chefs and restaurant managers to conceptualize unique guest experiences and exclusive offers.
Reputation Management & Guest Engagement
Monitor and respond to guest reviews and feedback across all digital channels.
Ensure a consistent tone of voice and visual identity is maintained across all F&B marketing touchpoints.
Partnerships & Community Engagement
Develop strategic partnerships with luxury, lifestyle, and beverage brands to enhance visibility and guest engagement.
Leverage local festivals, cultural events, and city-wide initiatives to increase participation and brand exposure.
Performance Tracking & Analytics
Analyze the performance of campaigns and initiatives using KPIs such as footfall, bookings, ROI, and guest sentiment.
Provide regular performance reports and recommendations to optimize marketing activities.
Qualifications
Qualifications & Requirements
Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
Minimum 5 years of F&B or hospitality marketing experience, preferably in the luxury sector.
Strong knowledge of digital marketing, social media, and influencer strategy.
Creative mindset with excellent communication and project management skills.
Familiarity with Mumbai’s F&B scene and consumer behavior.
Additional Information
Our commitment to Diversity & Inclusion:
We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent.