The Company
Springboard is a fast-moving, ed-tech startup that is on a mission to bridge the world’s skills gap by enabling every individual to acquire the skills needed to advance their career.
We offer transformative online education in cybersecurity, data science, UI/UX design, artificial intelligence, coding, and allied health domains. We’ve helped thousands of learners revamp their careers and, by extension, their lives, with hundreds of top-notch job offers received every year and high placement rates for our program graduates.
The Opportunity
The Head of Marketing, Consumer will be instrumental in driving enrollments through a mix of paid and unpaid channels, leveraging expertise in paid search, SEO, and affiliate marketing. If you're a data-driven marketer with a passion for testing new channels and optimizing for results, we want to hear from you!
What you'll do
- Develop and execute performance marketing strategies across various channels, including paid search (Google Ads, Bing Ads), SEO, and affiliate marketing, to achieve enrollment goals.
- Manage and optimize paid search campaigns from keyword research and ad copy creation to bidding strategies and budget allocation, ensuring maximum ROI.
- Lead SEO efforts to improve organic search rankings and drive qualified traffic to our website, including technical SEO, on-page optimization, and content strategy collaboration.
- Grow and manage our affiliate marketing program, identifying and recruiting new partners, negotiating terms, and optimizing performance.
- Analyze campaign performance data rigorously, identify trends, and provide actionable insights to continuously improve results.
- Develop and implement A/B tests across channels to optimize campaign performance, landing pages, and conversion funnels.
- Monitor and report on key performance indicators (KPIs), providing regular updates to stakeholders on progress towards enrollment targets.
- Stay up-to-date with industry trends and best practices in performance marketing, recommending new strategies and channels to explore.
- Collaborate closely with cross-functional teams, including product, content, and sales, to ensure cohesive marketing efforts.
What you'll bring
- 7+ years of experience in performance marketing, with a strong focus on driving efficient customer acquisition.
- Proven expertise in paid search platforms (Google Ads, Bing Ads) with a track record of managing successful campaigns.
- Solid understanding of SEO principles and best practices, including experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
- Experience in developing and managing affiliate marketing programs.
- Exceptional analytical skills and proficiency with data analysis tools (e.g., Google Analytics, Excel/Google Sheets).
- A highly data-driven approach to decision-making and problem-solving.
- Demonstrated interest or experience in testing new marketing channels and innovative strategies.
- Strong communication and presentation skills, with the ability to articulate complex data insights clearly.
- Ability to thrive in a fast-paced, dynamic startup environment with shifting priorities.