Manager - Market Access

ROLE SUMMARY

To map out the key government accounts in terms of stakeholders, drivers, inhibitors and processes; leverage the regional / global ‘Access & Value’ knowledge and resource muscle to create custom account level collaterals and conduct G-KAM trainings for an efficient, transparent approach to breakthrough government business.

ROLE RESPONSIBILITIES

• Develop detailed mapping of key reimbursement accounts like CARE, state and other reimbursement accounts including coverage, systems, process, budgets and allocation and procurement.  
• Opportunity sizing and sequencing / targeting based on generated insights and understanding of the account.
• Identify evidence need gap required to communicate the value or need of the product among target patient population in consultation with key stake holders in each account with aim to enable faster inclusion in the accounts.
• Along with medical and global value and evidence team, develop and execute projects to build the evidence gaps and hence build better value story to enable faster access.
• Adopt global access deliverables complimented with local evidence to develop India specific value narratives with necessary local approvals as per Pfizer SOPs and policies.
• Based on the interactions and insights from stake holders develop / adopt objection handler to over-come the objections in reimbursement consideration.
• Develop advocacy with global access teams with aim to improve the awareness and interest of global access teams for India as an important market.
• Develop market relevant negotiation tool kits for use by different customer facing teams.
• Support Government affairs team with inputs on driving different access policy initiatives.

Key Deliverables

• Mapping of account system and process with clearly identified areas of engagement and connect for access perspective.
• Design and implement access solutions, including Innovative contracting
• Value Dossier for submission in target accounts.
• Develop value- based pricing and negotiation tool kit.
• Payor objection handler.
• Evidence needs gap and strategy.
• Evidence Generation.

QUALIFICATIONS

• Science graduate & MBA with 5plus years of experience of working access and Key accounts.
• Knowledge and experience of BIM, COE, Cost benefit models will be preferred.
• Good understanding stake holders, systems and process of Central and state reimbursement accounts.
• Leading in matrix organisation within and above country teams
• Ability to understand, synthesise and communicate clinical benefits from public health perspective.

ORGANIZATIONAL RELATIONSHIPS

• Marketing, Medical, Finance, New product team, KAM, Government affairs, Pricing, leadership team, Pricing leads, Global Access and Strategic Pricing & other GAV stake holders.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.