EDMO offers an advanced AI-driven solution that combines video analytics, marketing tools, communication
automation, chatbots, document analytics, and human intelligence to revolutionize the higher education landscape.
With a focus on improving enrollment, student engagement, and academic success, EDMO empowers decision-
makers to optimize processes, enhance student interactions, and drive better outcomes. Our platform delivers
comprehensive modules for ensuring academic institutions can streamline operations, personalize student
experiences, and achieve measurable success at every stage of the student journey.
Website - https://goedmo.com
Role: PR Intern
Work Location: Noida
Responsibilities and Duties include:
- Write answers to queries for platforms like Haro, Qwoted, Help a B2B
Writer, SourceBottle, ProfNet, and Meltwater.
- Find journalists and send brief, personalized emails to those who write about the edtech space.
- Identify edtech or higher-ed podcasts/newsletters & pitch our brand as a guest or contributor with unique insights.
- Create company profiles on platforms like Muck Rack & PodMatch and get opportunities from relevant media outlets.
- Build, maintain and update US-centric media lists and databases.
- Get thought-leadership articles & speakership opportunities for the brand promoter.
- Develop contacts with journalists from various higher-ed news outlets.
- Conducting research and market analysis activities, as well as conducting research on the company's competitors' marketing efforts.
- Use the company's social media to effectively build relationships with journalists.
- Create press releases and disseminate them.
- Create and curate engaging content for media engagement.
- Monitoring media coverage of events and press releases.
Requirement:
BJMC or BA in Public Relations, Communication, or Journalism.
- Excellent written and verbal communication skills.
- Efficient in MS Word, Excel, and PowerPoint.
- Comfortable with speaking to journalists and media outlets.
- Good research and analytical skills.
- Good understanding of various social media platforms, including Twitter, Facebook, Instagram and LinkedIn.
- Excellent organizational and time management skills.