You responsibilities:
- Own product growth for one of our AI Platforms
- Create and execute on a comprehensive growth marketing plan that aligns with the B2B AI Platform’s overall revenue goals.
- Build out a high-quality and economical acquisition channel portfolio to grow our lead pool, warm them up, and stimulate conversions.
- Identify and execute on product-led growth initiatives to drive lead volume and quality and work independently and self-sufficiently to test new initiatives including landing pages, microsites, forms, catalogs, savings calculators, etc.
- Work on ABM campaigns via building lead prospecting strategy, tech tools, and implementation used by the BDR team. Includes the process of creating, testing, and deploying prospecting sequences.
- Build content strategy across emails, thought leadership, whitepapers, socials (if required) and get it executed while monitoring performance.
- Build dashboards for reporting data to derive insights and to take decisions.
- Work cross functionally to drive alignment and develop strong relationships within growth marketing, sales, cx, design, webflow, product, and engineering.
- Build a culture of consistent, focused experimentation and optimization to improve channel performance.
Requirments:
- Graduate or postgraduate degree in marketing, business, or related fields
- 4–8 years of experience leading growth initiatives for B2B SaaS products
- Demonstrated ability to drive revenue growth through data-driven strategies
- Experience with growth hacking and a strong experimentation mindset
- Technical skills: Able to write SQL and use tools like Zapier, Clay, Google Analytics, Apollo, etc.
- Strong analytical capabilities with experience interpreting product usage data
- Active interest in AI tools and trends
- Experience collaborating with Sales and RevOps teams
- Strong communication, attention to detail, and documentation skills
Job Type: Full-time
Pay: ₹2,500,000.00 - ₹4,400,000.00 per year
Schedule:
- Day shift
Work Location: In person