We are looking for a results-driven Google AdWords Advertiser to develop, implement, and manage PPC (Pay-Per-Click) campaigns across Google Ads and other platforms. The ideal candidate will have a deep understanding of Google Ads strategies, keyword research, audience targeting, and ad performance optimization to maximize ROI.
Roles and Responsibilities:
- Plan and manage Google Ads campaigns across Search, Call-Only, Display, Shopping, and YouTube.
- Conduct keyword research and competitor analysis to optimize performance.
- Create compelling ad copy and visuals to improve CTR.
- Monitor key metrics (CTR, CPC, CPA, ROAS) and optimize campaigns for ROI.
- Manage budgets and bidding strategies effectively.
- Run A/B tests on ads, landing pages, and formats.
- Track and report results using Google Analytics and Tag Manager.
- Stay updated on Google Ads trends and best practices.
- Collaborate with content, design, and marketing teams.
- Troubleshoot tracking and conversion issues.
Qualifications:
- Proven experience managing Google Ads campaigns.
- Strong knowledge of Google Ads, Analytics, Tag Manager, and conversion tracking.
- Familiarity with PPC automation, scripts, and bid strategies.
- Solid understanding of SEO, SEM, and digital marketing trends.
- Proficient in Excel, Google Sheets, and data analysis tools.
- Strong analytical and data interpretation skills.
- Skilled in ad copywriting and landing page optimization.
- Google Ads certification is a plus.
Preferred Qualifications:
- Experience with Google Ads, Facebook Ads, LinkedIn Ads, or other PPC platforms.
- Knowledge of eCommerce advertising (e.g., Google Shopping, Performance Max).
- Familiarity with Google Data Studio for reporting and dashboards.
- Experience in Remarketing and Display Advertising strategies.
Perks & Benefits:
✓ Monthly Incentives
✓ Benefits of Insurance
✓ Loyalty Bonus
✓ Attendance Bonus
✓ 5 Working Days
✓ US Shifts
Location: On-Site (VASHI-NAVI MUMBAI)
Job Type: Full-time
Pay: ₹18,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
Work Location: In person