Job Overview
UPL Corp is committed to creating a future where farming works for everyone.
We are seeking a dynamic, strategic, and forward-thinking Global Marketing Communications Manager to lead key marketing communication efforts on a global scale. This role will be pivotal in driving the company’s brand positioning, storytelling, and product communications strategy to support our vision and objectives. The ideal candidate will be an experienced marketing and communications professional with a passion for agriculture, brand-building, and creative storytelling.
Key Responsibilities
- Lead the planning and execution of key global marketing communication strategies to strengthen brand positioning and meet corporate objectives.
- Create and manage comprehensive communication plans for new product launches, including brand name development, market positioning, technical collateral, internal and external communications, and video assets.
- Optimize crop protection and biosolutions content across digital communication channels, including the Global Marcom Library, social media platforms, and UPL’s website.
- Oversee the global product brand strategy to ensure consistency across product brands, labels, and packaging. Launch newly developed product brand guidance and develop governance models aligned with UPL Corp's brand framework.
- Develop compelling communication tactics to enhance brand awareness of UPL Corp through editorial, advertorial, podcasts, webinars, and engaging initiatives.
- Provide structured guidance to regional marcom teams to ensure consistent and effective product and portfolio messaging worldwide.
- Support global events, congresses, and media initiatives by ensuring strong alignment with corporate brand messaging.
- Enhance trademark strategies and processes to improve cross-functional alignment and operational efficiencies.
- Manage marcom project budgets, including reviewing proposals, tracking costs, and ensuring efficient financial execution.
- Build and manage strong relationships with key stakeholders, including portfolio and functional heads, technical specialists, marketing, sales, and external agencies.
- Monitor market trends and adjust communication strategies accordingly to maintain UPL Corp's competitive edge. Develop a program to measure and report on the effectiveness of our communication efforts.
Required Skills and Qualifications
- Bachelor’s degree in marketing, Communications, or a related field.
- Extensive experience in global marketing communications or product marketing
- Exceptional oral and written skills with a focus on clarity, simplicity, and rigorous attention to details.
- Experience in developing communication strategies and delivering superior brand reputation enhancements.
- Strong commercial understanding to ensure that communication outputs align effectively with industry trends.
- Ability to multitask without losing focus on overarching goals, ensuring that priorities are effectively balanced.
- Strong analytical skills combined with project management abilities.
- Demonstrated capacity to work effectively across cross-functional, matrixed, and diverse teams, including executive leadership.
- Creativity, curiosity, and a self-starter attitude, with a proven track record of innovation and execution of ideas.
- Ability to bridge technical and marketing perspectives seamlessly.
- Strengths in building and managing relationships across global teams, fostering collaboration and alignment.
- Proficiency in varied communication mediums, including digital platforms.
- Working knowledge of contemporary communication tools and platforms.
- Fluency in English, both written and verbal; additional language proficiency is a plus.
- Familiarity with the agricultural sector is advantageous.