About Raghav Woollen Mills:
Raghav Woollen Mills is a leading blanket manufacturer in Panipat, Haryana, India. With a rich legacy and a commitment to quality, we have established ourselves as a trusted name in the home textile industry. Our brand, "House of Abrazo," is synonymous with warmth, comfort, and style.
About the Role:
We’re looking for a talented and self-driven Content Creator who can ideate, film, and edit high-quality content across platforms like Instagram, YouTube, and more. You should be confident in front of the camera, have a sharp sense of what resonates with digital audiences, and be excited to experiment with new tools, including AI.
Key Responsibilities:
- Create engaging content across platforms (Reels, Stories, Posts, YouTube Shorts, etc.) that reflects Abrazo’s tone and aesthetic.
- Edit videos and images for social media using tools like CapCut, VN, Canva, Adobe Premiere, or similar.
- Regularly ideate and pitch new content ideas — from campaign concepts to everyday moments that connect with our audience.
- Be comfortable and confident on camera, acting as the face of the brand when needed.
- Stay ahead of social trends, viral content formats, and storytelling styles to keep our content fresh and relevant.
- Leverage AI tools (like ChatGPT, Midjourney, Descript, etc.) to enhance ideation, editing, or scripting processes.
- Work with the marketing team to align content with product drops, campaigns, and seasonal launches.
What We’re Looking For:
- Strong skills in content creation and editing, especially short-form video for Instagram and YouTube
- A camera-friendly personality who enjoys being on screen and bringing a brand to life
- Highly creative and self-motivated — someone who can work independently and consistently generate ideas
- A keen understanding of digital content trends, audio use, hooks, and storytelling
- Bonus: Familiarity with AI tools that assist in scripting, ideation, or content generation
- Organized, deadline-driven, and committed to consistency in posting and execution
Qualifications:
- 1–3 years of experience in content creation, social media marketing, or a related role (freshers with a strong portfolio are also welcome to apply)
- Proficiency in video editing tools such as CapCut, VN, InShot, Adobe Premiere Pro, or similar
- Strong understanding of Instagram Reels, YouTube Shorts, and short-form content best practices
- Comfortable and confident being on-camera for brand videos, product showcases, and lifestyle content
- Ability to ideate, script, and execute creative concepts independently
- Familiarity with AI tools like ChatGPT, Midjourney, Runway, or others that assist in content generation, editing, or scripting (preferred)
- Strong sense of visual aesthetics, storytelling, and audience engagement
- Excellent communication skills and a collaborative mindset
- Highly organized with the ability to manage deadlines and a content calendar
Job Type: Full-time
Pay: ₹16,186.00 - ₹24,349.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
Ability to commute/relocate:
- Panipat, Haryana: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- content creation : 1 year (Preferred)
Language:
- Hindi (Preferred)
- English (Preferred)
Work Location: In person