Job Title: Digital Marketing Expert - Product Marketing
Location: Indore
Employment Type: Full-time
We are looking for a highly motivated and experienced Digital Marketing Expert with a strong specialization in product marketing to join our dynamic marketing team. The ideal candidate will have 4-5 years of hands-on experience in developing and executing comprehensive digital marketing strategies to drive product awareness, adoption, and revenue growth. This role requires a blend of strategic thinking, tactical execution, and a deep understanding of the product lifecycle.
Responsibilities:
- Product Launch & Lifecycle Marketing:
o Develop and execute digital marketing strategies for new product launches, including pre-launch, launch, and post-launch activities.
o Collaborate closely with product management, sales, and content teams to ensure consistent messaging and successful market penetration.
o Manage and optimize digital campaigns throughout the product lifecycle to maximize engagement and conversion.
Digital Campaign Management:
o Design, implement, and optimize digital marketing campaigns across various channels, including SEM (Google Ads, Bing Ads), social media (LinkedIn, Facebook, Twitter, Instagram), email marketing, and display advertising.
o Conduct A/B testing and experimentation to continuously improve campaign performance and ROI.
o Monitor, analyze, and report on campaign performance, identifying trends and insights to optimize future strategies.
Content Strategy & Promotion:
o Work with the content team to develop compelling product-centric content (e.g., landing pages, blog posts, case studies, videos, webinars) that resonates with target audiences.
o Strategize and execute digital promotion plans for product content to maximize reach and engagement.
Website & SEO Optimization:
o Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and SEO including optimization for voice search and AI-driven platforms.
o Implement SEO best practices for product-related content to improve organic search rankings.
o Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and Search Everywhere
Optimization (SEO).
Market Research & Analysis:
o Conduct market research to understand target audiences, competitor strategies, and industry trends to inform product marketing efforts.
o Utilize analytics tools (e.g., Google Analytics, Ahrefs) to track key metrics and provide actionable insights.
Cross-functional Collaboration:
o Act as a key liaison between the marketing, product, sales, and customer success teams to ensure alignment and consistency in product messaging and GTM strategies.
o Present product marketing strategies and performance updates to stakeholders.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 4-5 years of proven experience in digital marketing with a strong focus on product marketing.
- Demonstrable experience in developing and executing successful digital marketing campaigns across multiple channels (SEM, Social, Email, Display).
- Solid understanding of the product development lifecycle and go-to-market strategies.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Experience with SEO/SEM tools and best practices.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong project management and organizational skills.
Bonus Points (Nice to Have):
- Experience in [specific industry, e.g., SaaS, B2B, e-commerce].
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Familiarity with A/B testing platforms and methodologies.
- Experience with CRM systems (e.g., Zoho, Salesforce).