About Us:
Dr. Arvind’s IVF Hospital is a leading fertility care provider in Tamil Nadu. As we expand to new locations, we are looking for an Digital Marketing Executive For Chennai Location.
Role: Digital Marketing Executive (Specially in Google Ads)
Location: Guindy, Chennai, Tamil Nadu
Job Summary:
We are looking for a skilled and data-driven Digital Marketing Executive – Google Ads Specialist to manage and optimize our paid campaigns across the Google Ads platform. The ideal candidate should have hands-on experience with Search, Display, YouTube, and Performance Max campaigns and be focused on driving ROI and measurable results.
Key Responsibilities:
- Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, Shopping, Performance Max).
- Conduct keyword research, audience targeting, and competitor analysis.
- Write compelling ad copies and coordinate with the design team for creative assets.
- Monitor daily campaign performance, CTRs, CPCs, conversion rates, and optimize accordingly.
- Set up and manage conversion tracking using Google Tag Manager and Google Analytics.
- Analyze and report on campaign performance, trends, and insights weekly/monthly.
- A/B test landing pages and ad variations for better results.
- Stay updated with the latest trends, tools, and best practices in PPC advertising.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 1–3 years of proven experience in managing Google Ads campaigns.
- Proficiency in Google Ads, Google Analytics, and Google Tag Manager.
- Strong analytical and reporting skills.
- Familiarity with bid strategies, remarketing, audience lists, and custom conversions.
- Google Ads Certification (Search/Display/Video) is a plus.
Job Type: Full-time
Benefits:
- Health insurance
- Provident Fund
Work Location: In person