Job Title: Digital Marketing
Overview of the Role:
We are seeking a savvy Digital Marketing Associate with practical expertise in Google Ads and Meta, preferably in a direct-to-consumer (DTC) company catering to women. Scaling our sponsored performance initiatives to increase revenue, brand impact, and client acquisition will be a major responsibility of yours.
Principal Duties:
- Individually and in collaboration with agency partners, start, oversee, and improve performance marketing programs on Meta (Facebook/Instagram) and Google (Search, Display, YouTube).
- Boost performance on important KPIs such as CAC, ROAS, CTR, and CVR.
- Work together with the creative team to develop, test, and refine ad creatives that appeal to female consumers.
- Develop and oversee comprehensive audience tactics, such as retargeting funnels, interest groups, and lookalikes.
- Regularly evaluate the effectiveness of your campaigns and provide concise observations along with future moves.
- Keep up on DTC industry competitive benchmarks, innovative developments, and platform algorithm changes.
What We Are Seeking:
- 4 years of paid media experience, with a solid background in Google Ads and Meta management.
- familiarity with direct-to-consumer (DTC) brands that cater to women in the wellness, skincare, beauty, fashion, or health sectors.
- strong knowledge of conversion funnels and performance analytics.
- competent with performance dashboards, GA4, Meta/Google ad systems, and UTM monitoring.
- Strong communication abilities both in writing and speaking; you should be able to eloquently and clearly explain why a targeting or creative choice worked or didn't, as well as draw in-depth conclusions about the client.
- At ease in a fast-paced, startup setting with lofty expansion objectives
Job Types: Full-time, Walk-In
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Internet reimbursement
Experience:
- Social media management: 4 years (Preferred)
- Email marketing: 2 years (Preferred)
- SEO: 4 years (Preferred)
- PPC: 3 years (Preferred)
Work Location: In person