As a Digital Marketer at The Qwerty Ink, you will play a pivotal role in executing and optimizing our online marketing strategies. You will collaborate with cross-functional teams to develop and implement digital campaigns, drive brand awareness, and increase customer engagement. Your creative thinking, analytical skills, and passion for all things digital will be essential in achieving our marketing goals.
Roles & Responsibilities:
- Craft and implement cohesive digital marketing strategies in line with company goals and audience targeting.
- Generate engaging and relevant content for diverse digital platforms to captivate and educate our audience.
- Enhance website content for search engines and oversee paid ad campaigns to boost online visibility and traffic.
- Oversee social media profiles, including content, posting schedules, and audience engagement to drive growth.
- Plan and execute email campaigns, including newsletter design and performance analysis.
- Analyze digital marketing performance using tools like Google Analytics and social media insights for reporting.
- Stay informed about industry trends, consumer behavior, and perform competitor analysis to find growth opportunities.
- Integrating App-To-App communication networks between all digital channels (Facebook to CRM, CRM to AdWords lists, etc.)
- Stay up-to-date with the latest digital marketing trends and best practices in the B2B SaaS industry to ensure our marketing efforts remain competitive and effective.
- Develop and execute digital marketing strategies to generate leads, increase brand awareness, and drive sales
- Developing and monitoring campaign budgets.
- Manage and optimize paid advertising campaigns across multiple channels, including search, social, display, and retargeting
- Collaborate with the marketing team and other departments for a unified marketing approach.
- Conducting thorough data analysis to inform and influence decision-making within the data bank.
- Tracking Return on Investment (ROI) and implementing optimization strategies for enhanced performance.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Proven experience in digital marketing, including SEO, SEM, social media, and email marketing.
- Strong knowledge of digital marketing tools and platforms.
- Proficiency in data analysis and reporting.
- Excellent written and verbal communication skills.
Mandatory Skills:
- Creative mindset and the ability to think outside the box.
- Strong project management and time management skills.
- Results-oriented and a passion for staying updated with digital marketing trends.
- Dedication to innovative, sophisticated designs & collaborative problem solving.
- Effective communication and teamwork skills.
- Enthusiastic in carrying out work efficiently.
- Experience with KPIs/KRAs.
- High-performing & self-driven individual.
Job Type: Full-time
Pay: ₹15,000.00 - ₹35,000.00 per month
Work Location: In person