About the Role
We are looking for a creative, analytical, and results-driven Digital Marketer with at least 2+ years of hands-on experience in digital marketing, specifically in Meta Ads, SEO, Video Capturing & Editing, and Social Media Campaigns. This role is ideal for someone who enjoys owning the digital journey end-to-end—from strategy to execution and performance tracking.
Key Responsibilities
Social Media Campaigns
- Plan, schedule, and execute social media campaigns across Facebook, Instagram, LinkedIn, Google and YouTube.
- Develop and manage social media calendars aligned with product launches, promotions, and branding goals.
- Coordinate with designers and content creators to produce engaging social media creatives.
- Track post engagement, follower growth, and campaign effectiveness using analytics tools.
Meta Ads (Facebook & Instagram)
- Set up and manage Meta Ads using Meta Ads Manager.
- Perform audience segmentation and targeting based on interests, behaviors, and demographics.
- Conduct A/B testing to improve ad performance (creative, audience, placements).
- Monitor campaign KPIs (CTR, CPM, ROAS) and optimize accordingly.
Search Engine Optimization (SEO)
- Conduct keyword research, competitor benchmarking, and site audits.
- Optimize content, images, and website structure for on-page SEO.
- Implement off-page SEO strategies including backlink building.
Video Production (Capturing & Editing)
- Capture short-form videos, product walkthroughs, testimonials, and behind-the-scenes content.
- Edit videos for various platforms (Reels, Shorts, Stories) using software tools.
- Add music, captions, and effects to enhance video engagement.
Analytics & Reporting
- Generate weekly/monthly reports on campaign performance and KPIs.
- Analyse data to identify trends and make data-driven recommendations.
- Use tools like Google Analytics, Meta Insights, and UTM tracking to evaluate traffic and conversions.
Tools & Platforms You'll Work With
- Ad Platforms: Meta Ads Manager, Google Ads (Basic)
- Social Media Tools: Meta Business Suite, Buffer, Hootsuite
- SEO Tools: Google Search Console, SEMrush, Ubersuggest
- Video Editing: Adobe Premiere Pro, CapCut, Canva
- Analytics: Google Analytics, Meta Insights, Bit.ly
What We’re Looking For
- 2+ years of hands-on experience in digital marketing.
- Strong understanding of social media trends and Meta platform best practices.
- Good eye for design and video storytelling.
- Familiar with SEO fundamentals and keyword tools.
- Excellent verbal and written communication skills.
- Ability to work independently and collaborate with cross-functional teams.
Job Type: Full-time
Pay: From ₹240,000.00 per year
Education:
- Bachelor's (Required)
Experience:
- Digital marketing: 2 years (Required)
- Google Ads: 2 years (Required)
- META Ads: 2 years (Required)
Work Location: In person