Job Summary: CADD Centre Calicut is seeking a creative and dynamic Digital Content Creator with a strong proficiency in video editing. The ideal candidate will be responsible for conceptualizing, creating, and managing a wide range of digital content across various platforms to enhance our online presence, engage our target audience, and support our marketing and enrollment efforts. This role requires a blend of creative vision, technical skills, and a solid understanding of digital marketing trends.
Key Responsibilities:
- Video Content Creation & Editing (Primary Focus):
- Conceptualize, script, shoot (basic level where required, or direct footage), and edit engaging video content for YouTube, Instagram Reels, Facebook, and other social media platforms.
- Create promotional videos for new courses, workshops, and events.
- Develop testimonial videos featuring successful students and alumni.
- Produce informative videos explaining software features, industry trends, and career opportunities.
- Edit raw footage into polished, professional videos, incorporating graphics, text overlays, music, voiceovers, and special effects.
- Optimize video content for different platforms (aspect ratios, file sizes, captions, etc.).
- Manage and organize video assets efficiently.
- Graphic Design & Image Content:
- Design visually appealing graphics for social media posts, website banners, email campaigns, and presentations.
- Create infographics, brochures (digital), and other visual marketing collateral.
- Ensure brand consistency across all visual content.
- Written Content:
- Develop compelling short-form copy for social media captions, video descriptions, and website snippets.
- Assist in writing blog posts or articles related to CADD Centre's offerings and industry.
- Content Strategy & Planning:
- Collaborate with the marketing and admissions teams to develop a comprehensive digital content calendar.
- Brainstorm new content ideas that align with marketing objectives and target audience interests.
- Stay updated on industry trends, social media algorithms, and best practices in digital content creation.
- Social Media Management:
- Assist in scheduling and publishing content across CADD Centre's social media channels.
- Monitor engagement and performance of digital content using analytics tools.
- Photography:
- Conduct basic photography for events, student activities, and faculty profiles for digital use.
Qualifications:
- Bachelor's degree in Mass Communication, Journalism, Marketing, Digital Media, Graphic Design, or a related field.
- Proven portfolio demonstrating strong video editing skills is mandatory.
- Proficiency in video editing software such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or similar professional tools.
- Proficiency in graphic design software like Adobe Photoshop, Illustrator, Canva, or equivalent.
- Familiarity with animation software (e.g., After Effects) is a significant advantage.
- Basic understanding of camera operation and lighting for video recording.
- Excellent written and verbal communication skills in English and Malayalam.
- Strong creative vision with an eye for aesthetics and detail.
- Ability to work independently and as part of a team in a fast-paced environment.
- Knowledge of current digital marketing trends and social media platforms (Facebook, Instagram, YouTube, LinkedIn).
- Ability to manage multiple projects simultaneously and meet deadlines.
Desired Attributes:
- Passion for education and technology.
- Proactive, self-motivated, and eager to learn.
- Strong storytelling ability through visual and textual content.
- Basic understanding of SEO principles for content optimization.
- Prior experience in the education sector or with technical/software-related content is a plus.
Job Types: Full-time, Permanent, Fresher
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
Work Location: In person