Copywriter

Description

ISP
Copywriter
Role Profile
Location: Bangalore, India

Purpose of Role
The main purpose of the role is to create clear, engaging, and brand-aligned written content across multiple formats and platforms, ensuring consistency in tone, style, and quality. The Full-stack copywriter will translates briefs into compelling narratives to support strategic commercial and communication objectives.

ISP Principles
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Copywriter - Key Responsibilities
As an experienced and detail-oriented Copywriter you will support the development of clear, consistent, and compelling written content across a range of platforms. This role requires exceptional command of the English language, a strong grasp of narrative structure, and the ability to adapt seamlessly between brand storytelling, persuasive sales writing, and professional corporate communications ensuring the output is high-quality and aligned with our organisational tone of voice.
Candidates with a background in journalism, publishing, or communications will be particularly well-suited to this role, as will those with experience in writing for digital platforms, marketing collateral, video scripts and applying SEO best practices. The successful candidate will demonstrate a high level of editorial rigour, excellent time management skills, and a strong understanding of audience engagement through written content.

Key Responsibilities

• Develop and refine written content for a variety of formats, including websites, digital campaigns, video scripts, reports, speeches, guides and marketing collateral.
• Ensure all content adheres to brand tone of voice and editorial standards, maintaining consistency across channels and audiences.
• Interpret briefs and stakeholder inputs to create engaging, well-structured narratives tailored to specific communication objectives.
• Apply SEO principles effectively, including keyword integration, meta descriptions, and headline optimisation, while maintaining natural readability.
• Collaborate with colleagues across communications, marketing, and subject matter teams to deliver content that aligns with broader strategic goals.
• Support the development of content calendars, editorial guidelines, and copy templates to ensure consistency and efficiency.
• Conduct background research or stakeholder interviews as needed to support content accuracy and authority.
• Review, proofread, and edit content to ensure clarity, precision, and attention to detail.

Skills, Qualifications and Experience

• Native-level written English, with excellent grammar, syntax, and attention to linguistic detail.
• A minimum of –5 years' professional experience in content writing, journalism, communications, or a related field.
• Proven ability to produce high-quality content under tight deadlines and across multiple projects.
• Experience adapting tone and messaging for different audiences and communication objectives.
• Familiarity with SEO writing principles and basic understanding of content performance metrics.
• Confidence working independently as well as collaboratively in a cross-functional environment.

Desirable Attributes

• Background in journalism, publishing, or editorial roles.
• Experience working within brand or editorial guidelines in a corporate or institutional context.
• Working knowledge of content management systems (e.g. WordPress), SEO tools (e.g. SEMrush, Yoast), design softwares (Canva, Adobe Indesign).

ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.