Content Writer

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

Job Overview:

We are seeking a talented content writer to join our dynamic team and contribute to the growth of ShopLC’s digital footprint. As a content writer, you will be responsible for crafting engaging, persuasive, and informative content that enhances our customers’ shopping experience, drives online sales, and promotes our products effectively. You will work closely with various teams to create compelling product descriptions, eye-catching meta ads, and persuasive content across a range of platforms, including our website, blogs, social media, and landing pages. You’ll help ensure that our messaging aligns with our brand voice, supports SEO strategies, and

drives conversions.

Key Responsibilities:

• Create Product Descriptions/Summaries: Write clear, concise, and engaging product

• descriptions that highlight key features, benefits, and unique selling points.

• Meta Ads & Landing Pages: Develop effective meta ad copy and optimize landing pages to improve engagement and conversions.

• Research & Development: Conduct in-depth product research, market analysis, and trend forecasting (specifically focusing on the US market) to inform content creation.

• Off-Page Content: Write and publish articles, blogs, social bookmarks, and forum posts to drive traffic and increase brand visibility across various external platforms.

• Trend Research: Stay updated on content and market trends, particularly in the jewelry and e-commerce industries, to create relevant, engaging content that resonates with our target audience.

• On-Page Content: Create SEO-optimized content for product listing pages (PLP), blogs, and other key sections of the website.

• Content Strategy Development: Work with the marketing and creative teams to develop

• content strategies that align with overall business goals and objectives.

• Website Audit: Regularly review and update website content for relevance, accuracy, and effectiveness, ensuring a seamless user experience.

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in English, Mass Communication, or a related field (preferred).

• Proven experience in copywriting or content creation, preferably in an ecommerce or digital marketing setting.

• Strong writing and editing skills with the ability to craft persuasive and engaging copy.

• Solid understanding of SEO principles and how to apply them to content creation.

• Familiarity with Google Analytics, CMS tools, and other content management systems.

• Proficient in MS Office and other common tools (Word, Excel, PowerPoint).

• Ability to analyze and interpret content performance data to optimize future content strategies.

• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines in a fast paced environment.

• Analytical mindset with the ability to evaluate content effectiveness and make data-driven improvements.

• Communication Skills: Strong written and verbal communication skills, with the ability to collaborate across teams and departments.

• A creative thinker with a passion for storytelling and creating content that resonates with diverse audiences.