GrowExx is seeking a Content Strategist, who can write clear and concise copy for ads, publications, and websites, and offer content solutions into action whilst working in a team.
Key Responsibilities
- Develop and implement a comprehensive content strategy across digital platforms.
- Drive lead generation by crafting and executing high-impact content strategies aligned with marketing goals.
- Perform keyword research, competitor analysis, and integrate effective calls to action (CTAs) to maximize content performance.
- Collaborate with marketing, design, and product teams to align messaging and ensure consistent brand voice.
- Manage content calendars, ensuring timely delivery of high-quality, engaging content.
- Analyze content performance metrics and optimize strategies based on insights.
- Coordinate the creation of blogs, case studies, newsletters, and promotional materials.
- Ensure content is SEO-optimized and adheres to best practices in digital marketing.
- Oversee copywriting for websites, landing pages, and paid campaigns.
- To be responsible for brands communication on various social media platforms like Facebook, Twitter, Google+, LinkedIn And managing online branding, communications and campaigns through the company website, email marketing, building the online community.
- Maintain writing guidelines and best practices to guide the creation of quality communications.
- Identify and articulate ideas on thought leadership and work with business owners to develop materials including whitepapers, research reports, presentations and case studies.
- Work with design team for layout/design of content as and when required.
Key Skills
- Excellent verbal and written communication skills. Strong vocabulary. Command over English grammar. Ability to rephrase and modify articles.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of content marketing, branding, and SEO.
- Proficiency in content management systems (CMS) and analytics tools.
- Excellent organizational and project management abilities.
- Creative thinker with a strategic mindset
- Conversant with SEO related content requirements.
- Good computer skills + Internet savvy and ability to use web research for content generation.
- Multitasking abilities. Good coordination skills
Education and Experience
- Bachelors or master’s degree in marketing, English, journalism or related field.
- Minimum 5+ Years’ experience as a Content Writer in IT Industry
Analytical and Personal skills
- Should have good logical reasoning and analytical skills
- Good communication skills and extrovert
- Positive attitude and a team player
- Openness to learn new search engine optimization concepts
- Attention to details
- Take own initiatives to achieve own goals