- RoleContent Marketer
- Employment TypeFull time
- EducationAny Graduates
- Experience1 to 3 years
- Job LocationBangalore
Location: Bangalore (Whitefield)
Job Type: Full-Time
Experience Level: 1–3 Years
Reports To: Digital Marketing Manager
Job Overview:
We are looking for a creative and detail-oriented Content Marketer to craft compelling content across multiple digital channels. You’ll play a key role in shaping our brand voice, educating our audience, and driving engagement through blog posts, social media content, email campaigns, and landing pages.
Key Responsibilities:
Content Creation:
Write high-quality blog articles that are informative, engaging, and SEO-optimized.
Create and schedule posts for social media platforms (LinkedIn, Instagram, X, etc.).
Draft compelling copy for email newsletters, drip campaigns, and product announcements.
Develop conversion-focused copy for website landing pages and promotional assets.
Content Strategy & Research:
Collaborate with the marketing team to align content with business goals and campaign calendars.
Research industry trends, competitor content, and audience behavior to generate new content ideas.
Ensure all content reflects the brand voice and maintains consistency across platforms.
SEO & Optimization:
Incorporate SEO best practices into content creation (keyword usage, meta tags, readability).
Update and optimize existing content for better ranking and engagement.
Work with SEO specialists to build content pillars and topic clusters.
Performance Tracking:
Monitor content performance using tools like Google Analytics, Search Console, and social insights.
Report on engagement metrics and suggest improvements based on data.
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
1–3 years of experience in a content creation or digital marketing role.
Excellent writing, editing, and proofreading skills (portfolio or samples required).
Familiarity with SEO principles and tools like Grammarly, SurferSEO, or SEMrush.
Experience using content management systems (e.g., WordPress, HubSpot).
Preferred Qualifications:
Understanding of B2B or B2C content marketing funnels.