Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us
Job Description
We’re looking for a seasoned Senior Content Strategist to join our high-performing Demand Generation team. In this role, you’ll lead the development of strategic, full-funnel content that fuels pipeline growth across global campaigns, lifecycle programs, digital ads, and field events. You’ll be the go-to expert for shaping narratives, writing compelling assets, and optimizing performance across multiple channels—from LinkedIn ads to nurture emails to keynote decks.
This role sits at the intersection of content strategy and execution, ideal for someone who combines strong storytelling chops with a deep understanding of marketing goals, buyer journeys, and campaign planning.
Roles & Responsibilities
1. Campaign Content Strategy & Execution:
Lead content development for integrated campaigns across the entire funnel, including e-books, guides, landing pages, nurture emails, and paid ad copy.
Ensure all messaging aligns with campaign goals, target personas, and sales enablement plays.
2. Event Content Leadership:
Own the end-to-end content creation for key virtual and in-person events, including abstracts, speaker decks, landing pages, booth messaging, and post-event nurture sequences.
Collaborate closely with field and partner marketing teams to tailor content for each event format and audience.
3. Digital & Email Marketing Support:
Write engaging, conversion-optimized copy for email marketing campaigns, LinkedIn ads, and conversational ad formats.
Partner with the digital and lifecycle marketing teams to ensure messaging alignment and a seamless user journey across paid and owned channels.
4. Cross-Functional Collaboration:
Serve as the dedicated content lead within campaign "pods," working closely with Product Marketing, Campaigns, Digital, Brand, Partner, and Field Marketing teams.
Translate high-level campaign strategy into compelling narratives that resonate deeply with our target audience.
Qualifications
10-12 years of experience in B2B content marketing, preferably within a fast-paced SaaS or technology company.
Proven ability to craft high-impact content across a wide variety of formats, including long-form (e-books, whitepapers), short-form (ad copy, social), email, and presentation decks.
Demonstrable experience partnering directly with campaign, digital, and field marketing teams to drive measurable business impact (e.g., MQLs, pipeline, conversions).
A strong portfolio that showcases your writing skills and strategic thinking across different channels and content types.
Ability to expertly manage multiple projects and competing priorities simultaneously without sacrificing quality.
Skills Inventory
Content & Campaign Strategy:
Full-Funnel Content Planning: Expertise in mapping content to every stage of the B2B buyer journey, from awareness to decision.
Persona-Based Messaging: Skill in developing and applying messaging frameworks for different target audiences and segments.
Performance Analysis: Ability to interpret content performance data to inform future strategy and optimizations.
Storytelling: A natural talent for weaving compelling narratives that connect product value to customer pain points.
Writing & Execution:
Conversion Copywriting: Proficiency in writing direct-response copy for ads, landing pages, and emails that drives action.
Long-Form Content: Ability to research, structure, and write authoritative, in-depth assets like ebooks and guides.
Editing & Proofreading: Exceptional attention to detail with a strong command of grammar, tone, and style.
Marketing & Technical Acumen:
B2B Marketing: Deep understanding of lead generation, pipeline acceleration, and demand generation principles.
Marketing Automation & CRM: Familiarity with how content is used in platforms like Marketo, HubSpot, or Pardot.
SEO Principles: Knowledge of on-page SEO best practices for content creation.
Collaboration & Project Management:
Stakeholder Management: Proven ability to work effectively with diverse, cross-functional teams and manage feedback.
Project Management: Strong organizational skills to manage content calendars, workflows, and deadlines.
Communication: Excellent verbal and written communication skills to articulate content strategy and rationale to the wider team.
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.