Business Analyst - Reporting

Ready to build the future with AI?  

At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.  

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.  

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.  

Inviting applications for the role of Business Analyst, Omnichannel Marketing & Advanced Analytics 

We are looking for Business Analyst with relevant experience in Omni Channel Marketing & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM/Omnichannel campaigns. The role offers a unique opportunity to support the Consumer Experience function by leveraging data to optimize Pharma Omnichannel marketing strategies for Boehringer-Ingelheim. You will collaborate with cross-functional teams to build journeys, deliver insights that improve marketing efforts, enhance customer journeys, and drive business performance. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business 

Responsibilities 

• Collaborate with marketing, product, and other stakeholders to understand and meet their data needs, particularly with respect to Pharma Omnichannel strategies. 

• Extract actionable insights from the Veeva CRM and Customer Data Platform (CDP) to enhance personalized omnichannel marketing strategies, customer experiences, and business processes in the pharmaceutical space. 

• Provide data-driven recommendations based on insights gathered to a wide range of business and technical stakeholders, ensuring that strategies align with both customer needs and business objectives. 

• Generate Veeva/CDP Suggestions, integrating 3PV and home office operations to drive brand growth. 

• Evaluated Omnichannel performance and customer engagement at portfolio level (CRM/RESP/Specialty/Oncology/Dermatology/Thoracic) to support go-to-market initiatives for new brand and indication launches. 

• Developed reactive, predictive, and Al/ML-based triggers for efficient HCP targeting and channel utilization via in-house/Zaidyn/Verso CRM/CDP tools 

• Partner with Marketers/Vendors (ZS, Medscape, Epocrates, Biopharm, Doximity etc.) for seamless operations. 

• Implement/Execute AI/ML models and other tools to enable real-time decision-making, contributing to more effective Pharma Omnichannel marketing campaigns. 

• Support the development and implementation of omnichannel strategies that incorporate digital, in-person, and other touchpoints, ensuring a seamless customer experience across the entire journey 

Qualifications we seek in you! 

Minimum Qualifications 

• Bachelor's degree in Pharma, Mathematics, Statistics, Data science, technology or a related equivalent with relevant experience with relevant analytical methodologies.  

• Proficiency in segmentation and targeting, sales force effectiveness, sales analytics/marketing analytics, and territory alignment.  

• Exposure to pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe 

• Experience in customer journey, channel and content affinity models, customer insights  

• Experience in business analytics tasks like data cleaning, preparation, and basics of good reporting 

• Expertise in writing and debugging efficient SQL queries, Python or R (one of them) and Excel 

• Experience in gathering business requirements, transforming raw data, and delivering analytics reports with actionable insights and recommendations, particularly in the Pharma sector. 

• Proven ability to break down complex, unstructured business problems and translate them into data-driven solutions, particularly in the Pharma marketing domain 

Preferred Qualifications/ Skills 

• Previous experience as a Data or Business Analyst in Pharmaceutical, Healthcare, Retail, BFSI, Digital, or Media industries, with a specific focus on Omnichannel marketing strategies. 

• Experience in Alteryx/ThoughtSpot is preferred 

• Experience working in Omnichannel marketing campaigns specifically designed for the Pharma industry, leveraging customer data to optimize campaigns across various channels (digital, social, email, in-person, etc.). 

• Superior analytical skills – Experience in designing, developing, and deploying Reports, Dashboards, high comfort in using tools (e.g., Excel) to analyze and visualize data via standard tools/charting methods. 

• Experience in customer journey, channel and content affinity models, customer insights. 

Why join Genpact?  

• Lead AI-first transformation – Build and scale AI solutions that redefine industries  

• Make an impact – Drive change for global enterprises and solve business challenges that matter  

• Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills  

• Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace  

• Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build  

• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress  

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.   

Let’s build tomorrow together.  

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.   
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.