- Conduct market research and competitor analysis to identify trends and opportunities.
- Analyze consumer insights and behavior to inform brand strategy.
- Define and articulate the brand's unique value proposition and positioning.
- Develop visual and verbal brand identity elements (logo, tagline, messaging).
- Create integrated marketing communication plans aligned with brand strategy.
- Monitor brand performance metrics and adjust strategies as needed.
- Collaborate cross-functionally with marketing, product, and sales teams for brand consistency.
Job Type: Full-time
Pay: From ₹20,000.00 per month
Experience:
- brand strategist: 1 year (Required)
Work Location: In person