The Brand Specialist implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organization’s brand equity. He/She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organisation. Works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organization
Roles & Responsibilities
- Developing new categories within brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix, Profit & Loss responsibility.
- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.
- Trade Marketing : Partner with the Sales team in devising strategic trade initiatives & trade related activities.
- Assumes overall responsibility for Brand Activation.
- Product Promotions, Developing & refining a brands in-store demonstration program.
- Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
- Develop strategies into detailed marketing plans and executions.
- Organize and manage promotional events and campaigns.
- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.
- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.
- Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.
Key Skills:
- Media Planning and Buying, Exposure in Vendor Management
- Marketing Strategies & Campaigns
- Integrated Marketing Communications
- Agency/ Vendor Management
- Product Positioning & Branding
- Digital & Social Media Marketing
- Market Research & Consumer Insights
- Advertising & Activation Campaigns
- Sales Collateral & Support
- Content Creation
- Annual Brand Plans
- New Product Development & Launch
Job Type: Full-time
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person